We got asked this question at one of the career fairs we visited. Basically, why is Kosmix different from other search engines and do we need one more? This is a pitch we tried, to explain in layman terms how Kosmix Technology enables users to find better information, faster.

Kosmix is the next generation search engine, that uses its core categorization IP to provide a better search experience. We think we provide two main value adds over other players

You don’t need to know what you want :

Traditional search engines are good at finding information if you know the question (right way to phrase the query). Kosmix algorithmically generates an overview around any topic and lets you explore. So you are interested in going to hawaii, you don’t need to know what you can do there – we tell you what you can do, where you can go and where you can stay.

We get you the answers not just links :

As opposed to the Google/Yahoo model where you are provided with a set of links to go look for the information you desire. We bring answers to the first page, means fewer clicks and less searches to get to the information. Example are drugs for conditions (e.g. death cap mushrooms, lasik), common problems with cars (toyota), activities at destination, etc.

So we have very cool technology that helps us understand the content, all the pages on the web. Using similar technology we can understand the user query, hence make an intelligent guess at the intention. This helps us match the intent to content better, leading to a more fruitful search experience and definitely a wiser user